![]() Specifically looking at climate change that is considered a global risk, the chapter explores how media are domesticating the climate issues to meet the grassroots’ right to relevant information, thereby assessing how media are carrying out their Responsibility to Protect (R2P) the vulnerable rural farmers. ![]() ![]() The chapter examines how effective environmental risk communication can empower rural farmers in Africa to improve their livelihoods, using Uganda as a case study. Using climate change as a coverage issue, since 56 percent of women in Uganda are farmers, the results of this study show that the gender gap in Uganda is highly pronounced, with women as sources ranked third in importance after men and anonymous sources. To fill that gap, this essay draws upon feminist media theory to help contextualize findings obtained through content analysis (N = 671) data drawn from two Ugandan newspapers. This paper notes how such gender realities in the media have been investigated in other parts of the world and that the general thesis has been that the media have “marginalized women in the public sphere.” Turning to the position of women as both sources and reporters, in Uganda this area of inquiry has been given little scholarly attention. Among low income earning families, very few are enrolled in school, thus as they grow up they suffer from invisibility created by low education and income levels. ![]() In Uganda, girls start to face this reality at an early age. Gender meaning construction and interpretation, which suggest women's inferiority to men, is deeply rooted in social-cultural signs and codes drawn from traditional contexts. ![]()
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